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Marketing Executive

2 months ago


Australia The Estée Lauder Companies Inc. Full time
Job Description

We are seeking a highly skilled and experienced Marketing Executive to join our team at The Estée Lauder Companies Inc. in a great opportunity within our brand portfolio.

Key Responsibilities:

  • Create and implement a strategic social media plan to enhance brand awareness and increase engagement across organic social channels.
  • Develop and execute content planning and mapping, including shoot content briefings and editing of static and video content.
  • Manage and drive performance across social media channels, including owned social media content calendars.
  • Build and maintain a strong social community by monitoring conversation on brand social platforms and actively engaging with the community.
  • Work in partnership with the Consumer Marketing Manager to support and nurture press and influencer relationships, and manage and maintain media lists.
  • Support the implementation of influencer and talent content on social and digital channels, including briefing and execution.
  • Assist with the coordination of PR tasks, including product call ins, press releases, sample management, and communications calendar.
  • Support marketing and wider brand team across key campaign priorities with social initiatives and content where required.
  • Track and monitor account performance, manage earned media coverage, and report on performance as required.

Requirements:

  • Minimum 2-3 years' experience in Digital Communications, Public Relations, and/or Social Media in retail, cosmetics, luxury goods, publishing, hospitality, travel, or FMCG.
  • Comprehensive working knowledge of MS Office.
  • Strong understanding of the influencer landscape across beauty, wellness, fashion, luxury, and lifestyle, and the ability to develop and foster new relationships.

What We Offer:

  • A wide range of benefits, including personal and professional development, a generous product allocation, an inclusive paid parental leave program, a bonus scheme linked to individual contributions, wellness programs, and workplace flexibility.
  • A global company that values individual contributions and rewards dedication.

Equal Opportunity Employer:

The Estée Lauder Companies Inc. is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to providing a workplace that is free from discrimination and harassment, and where all employees feel valued and respected.