Marketing Strategy Manager

2 days ago

Melbourne, Victoria, Australia beBeeAdvertising Full time $70,000 - $120,000
Job Description

As a seasoned marketing professional, we are seeking an Advertising Campaign Manager to develop and execute impactful advertising strategies that drive brand awareness, consideration, and conversions.

The ideal candidate will manage multi-channel campaigns, ensuring they are optimized for performance and aligned with our marketing goals.

  • Develop and implement full-funnel advertising strategies.
  • Identify and prioritize key media channels with the Paid Media Manager.
  • Collaborate with content, creative, product, and analytics teams for consistent messaging.
  • Manage end-to-end campaign execution and optimization.
  • Use advanced targeting techniques to reach relevant prospects.
  • Leverage data and insights to monitor and improve campaign performance.
  • Conduct A/B and multivariate testing for effective ad creatives.
  • Integrate advertising efforts with other marketing channels.
  • Provide detailed performance reports and post-campaign analysis.
Required Skills and Qualifications

The successful candidate will possess:

  • Bachelor's degree in Marketing, Advertising, Communications, or related field.
  • 8+ years of experience in managing full-funnel advertising campaigns.
  • Expertise in paid media platforms and analytics.
  • Strong analytical and creative skills.
  • Excellent communication and organizational abilities.
Benefits

This role offers:

  • Great culture and team environment.
  • 12-month day rate contract (possibility for extension).
Others

Profusion is committed to providing a supportive culture and positively contributing towards creating diverse and inclusive workplaces for our candidates and clients. We invite candidates of all ages, genders, sexual orientation, cultural backgrounds, people with disability, neurodiverse individuals, and Indigenous Australians to apply.

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