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Marketing Strategy Specialist
3 weeks ago
The role is focused on executing a comprehensive demand generation strategy across the ANZ region to drive pipeline and revenue growth.
- Develop, plan, and execute full-funnel marketing programs from awareness through conversion to accelerate pipeline growth.
- Partner with Sales, RevOps, and global marketing teams to align campaigns with regional goals and sales priorities.
- Lead audience segmentation, territory prioritization, and lead qualification criteria development in collaboration with cross-functional stakeholders.
- Design and implement integrated marketing strategies across channels, including digital, ABM, email nurture, and content syndication.
- Leverage global campaign assets and localize them as needed to ensure regional relevance and impact.
- Collaborate with the digital team to execute campaigns across all digital and social platforms, including paid, organic, and SEO efforts.
- Monitor, measure, and optimize marketing performance using analytics tools like PowerBI, 6sense, and marketing automation platforms.
- Ensure brand consistency and alignment across channel (SI/VAR and MSP) and direct initiatives through close collaboration with content, brand, and product marketing teams.
We are seeking a skilled B2B marketer with:
- 5+ years of experience in demand generation and campaign strategy, preferably in the ANZ enterprise technology market.
- A strong understanding of buyer behavior and market trends in the ANZ region.
- A proven track record of managing full-funnel programs and driving measurable pipeline impact.
- Expertise in digital advertising, ABM platforms, and marketing automation tools.
- Strong analytical and project management skills with attention to detail and execution.
- Excellent communication skills and experience working cross-functionally in a global marketing environment.
- Competitive market-based compensation and benefits package.
- Career progression and internal mobility opportunities across our global footprint.
- Hybrid working model with flexible work arrangements.
- Generous PTO allowance and specific AvePoint holidays.
- Private health insurance and mobile phone plan reimbursement.
- Tuition reimbursement and employee recognition programs.
We value diversity, equity, and inclusion in the workplace. We aim to foster an environment where individuals can bring their whole selves to work and feel a sense of belonging.
