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Marketing Strategy Lead

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Melbourne, Victoria, Australia beBeeCampaign Full time $80,000 - $100,000

At Adore Beauty, we're seeking an exceptional Marketing Campaign Manager to spearhead our national and local campaigns. This role offers a unique blend of big-picture brand strategy and hands-on local execution.

About the Role

This is an opportunity for a well-rounded retail marketer who can thrive in a fast-paced environment, juggling multiple channels and initiatives. You'll work closely with our Brand Team to shape our marketing strategy across various touchpoints and customer segments.

  • You will take ownership of developing and executing marketing campaigns that drive awareness and store performance.
  • Manage media agency relationships and coordinate campaign activations across different locations.
  • Partner with store teams to identify and capitalize on local opportunities.
  • Maintain and optimize our marketing calendar to ensure alignment across teams.
Key Responsibilities
  1. Develop and execute marketing strategies for new store openings, refurbishments, key trade periods, and national brand moments.
  2. Manage media agency relationships and campaign budgets.
  3. Coordinate in-store events, community sponsorships, and local influencer activities.
  4. Localize national campaigns for diverse audiences.
  5. Report on campaign performance and provide actionable insights for future improvement.
Your Skills and Qualifications
  • 5+ years of experience in marketing, preferably in a retail or multi-site environment.
  • Proven success in local area marketing and community-driven campaigns.
  • Strong stakeholder management and cross-functional collaboration skills.
  • Able to adapt messaging for different markets and channels.
Benefits
  • 40% staff discount.
  • Paid parental leave for all parents.
  • Birthday leave + Wellbeing Week.
  • Hybrid working arrangement with a supportive team.
Who We Are

We're a leading beauty retailer driven by our mission to make beauty accessible to everyone. Our culture is built on collaboration, positivity, and doing the right thing.

We're looking for someone who's curious, collaborative, and passionate about making an impact. If you're excited about working across teams, building strong local connections, and driving smart ideas, we'd love to hear from you.