Head of Marketing

3 weeks ago

Melbourne, Victoria, Australia Randstad - Sales & Marketing Full time

Position: Head of Marketing (Beauty Industry)

Location: Melbourne, Victoria, Australia

Employment Type: Hybrid Commercial Full-time

About the Brand

We are partnering with a well-established and globally recognized brand in the beauty industry with a long history of expertise. This company is a pioneer in creating science-backed beauty products that produce clinical results for at-home use. Our client blends clinical sophistication with natural botanicals to address a wide range of consumer concerns. The brand is known for its award-winning formulations and is trusted by professionals and loved by consumers. The company is on a mission to empower confidence and is seeking a passionate individual to join their team as they expand into new international markets.

The Opportunity

Our client is seeking a dynamic and strategic Head of Marketing to lead and elevate their global marketing efforts. This is a key leadership role that requires a visionary with a deep understanding of the beauty industry, a passion for brand development, and a proven track record in driving growth through innovative marketing strategies. As the Head of Marketing, you will be responsible for developing and executing comprehensive marketing strategies that align with the brand's vision and business objectives. You will lead a high-performing marketing team and manage the marketing budget to maximize ROI. The ideal candidate will have an analytical mindset and be able to interpret data to make informed decisions.

Key Responsibilities

Develop and execute comprehensive marketing strategies.

Enhance and maintain a strong, consistent brand identity across all channels.

Lead the planning and execution of multi-channel marketing campaigns.

Build, mentor, and lead a high-performing marketing team.

Conduct market research and competitor analysis to identify trends and opportunities.

Manage the marketing budget and ensure efficient allocation of resources.

Collaborate with other teams, including product development and sales.

Establish and monitor key performance indicators (KPIs).


Requirements

Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

Minimum of 8 years of experience in marketing, with at least 5 years in a leadership role within the beauty industry.

Proven track record of developing and executing successful marketing strategies that drive brand growth.

Strong understanding of digital marketing channels, including SEO, PPC, social media, and email marketing.

Exceptional leadership, communication, and interpersonal skills.

An analytical mindset with the ability to interpret data and make informed decisions.

A passion for the beauty industry and a commitment to promoting clean, effective products.

Work in an innovative culture with a brand that is redefining industry standards through scientific innovation.

Help shape the growth of the brand across international markets.

Enjoy a stable and flexible working environment, with full-time hybrid or remote work options to support work-life balance.

Opportunities for professional growth and development.

At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.

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