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Marketing Strategy Executive
2 weeks ago
Role Overview:
We are seeking a seasoned marketing strategist to spearhead our influencer marketing efforts. As a key member of our team, you will develop and execute impactful campaigns that drive engagement and conversions.
Key Responsibilities:
- Design and implement data-driven influencer marketing strategies aligned with business objectives.
- Identify and collaborate with social media influencers across platforms to create engaging content.
- Manage relationships with influencers, negotiate contracts, and oversee campaign deliverables.
- Collaborate with cross-functional teams to ensure seamless messaging and execution.
- Plan and execute social media campaigns and influencer activations around product launches and events.
- Monitor, analyze, and report on campaign performance using data analytics tools.
- Stay up-to-date with industry trends and best practices to inform future campaign strategies.
Requirements:
- 3+ years of experience in influencer marketing or a related field.
- Bachelor's degree in Marketing, Communications, or a related field.
- Strong knowledge of social media platforms and content creation trends.
- Excellent communication, negotiation, and project management skills.
- Proficiency in data analysis and campaign tracking tools.
- Passion for marketing and understanding of brand aesthetics.
- Creative, detail-oriented, and able to multitask in a fast-paced environment.
