Marketing Strategy Leader

18 hours ago

Melbourne, Victoria, Australia beBeeAcquisition Full time $120,000 - $150,000

Job Overview

The Senior Manager, Acquisition Marketing is pivotal in driving business growth through innovative marketing campaigns and data-driven decision-making.

Key Responsibilities
  • Develop comprehensive customer acquisition strategies to attract and retain customers, ensuring alignment with business objectives.
  • Lead, mentor, and develop a high-performing acquisition marketing team, fostering a culture of innovation and continuous improvement.
  • Utilize advanced analytics to monitor campaign performance, derive insights, and optimize strategies for improved ROI.
  • Collaborate closely with Product Development, Sales, and Customer Service teams to ensure cohesive marketing efforts and product offerings.
  • Conduct market research to identify trends, opportunities, and competitive landscape, informing strategic decisions.
  • Ensure all marketing activities comply with legal regulations and company policies, mitigating potential risks.
  • Stay abreast of industry trends and emerging technologies to drive innovation in acquisition strategies.

Requirements

  • Holds a Bachelor's degree in Marketing, Communications, Advertising, or a related field.
  • Minimum of 7 years in acquisition marketing or related roles, with at least 3 years in a leadership position.
  • Proven ability to lead and motivate teams, manage performance, and drive results.
  • Excels at collaborating in a team environment and managing multiple projects simultaneously.
  • Possesses a detail-oriented mindset with the ability to translate data insights into actionable strategies.

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