Marketing Coordinator
1 week ago
About Us
Baby Bunting is a leading retailer in the baby goods industry, with a strong commitment to customer satisfaction and community involvement.
The Opportunity
We are seeking a highly organized and passionate Marketing Coordinator to join our dynamic Category Marketing Team. As a key member of our team, you will play a critical role in the execution of strategic marketing plans for our Travel & Feeding Customer Missions/Categories and the Baby Bunting Brand.
Key Responsibilities
- Assist the Marketing and Campaign Teams in the development and execution of ATL & BTL marketing campaigns in conjunction with internal & external partners, ensuring they are delivered on time and within budget.
- Ensure consistent brand messaging and positioning across all marketing activities.
- Track and report on campaign performance, using data-driven insights and recommendations for future improvements.
- Assist in the development and implementation of strategies to increase customer engagement and loyalty, in partnership with the Loyalty & CRM team.
- Develop and maintain strong relationships with external partners, such as suppliers, agencies, and media outlets to maximize customer and business opportunities.
- Support the Marketing & Merchandising teams in coordinating growing product categories and implementing supplier media initiatives.
- Responsible for Local Area Marketing, Community Partnerships and Baby Bunting Services marketing.
What We Offer
- A chance to learn from an experienced team and gain exposure to all elements of the marketing mix.
- A dynamic and collaborative work environment with opportunities for growth and development.
- A competitive salary and benefits package, including employee and family discounts.
- A flexible working arrangement, including the option to work from home.
- A modern and well-equipped workplace, featuring a team member hub, free onsite parking, wellness room, basketball court, BBQ area, and outdoor table tennis.
Requirements
- Bachelor's degree in Business, Marketing, Communications, or a related field.
- Minimum of 3 years of experience in marketing, with a focus on category marketing or retail marketing or advertising agency experience working on a retail client.
- Proven track record executing successful marketing campaigns.
- Excellent communication and interpersonal skills.
- Resilient and adaptable, with the ability to work in a fast-paced environment.
- Creative thinker with the ability to develop innovative marketing solutions.
- Experience in the retail or baby goods industry is highly desirable.
- Proficiency in marketing tools and platforms (e.g., Google Analytics, CRM software, social media) is highly desirable.
- Passion for customer-centricity and a dedication to delivering exceptional customer experiences.
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