Marketing Coordinator

2 months ago

Dandenong, Victoria, Australia Baby Bunting Full time

About Us

Baby Bunting is a leading retailer in the baby goods industry, with a strong focus on customer satisfaction and community involvement.

The Opportunity

We are seeking a highly organized and passionate Marketing Coordinator to join our dynamic Category Marketing Team. As a key member of the team, you will play a critical role in the execution of strategic marketing plans for our Travel & Feeding Customer Missions/Categories and the Baby Bunting Brand.

Key Responsibilities

  • Assist the Marketing and Campaign Teams in the development and execution of ATL & BTL marketing campaigns in conjunction with internal & external partners, ensuring they are delivered on time and within budget.
  • Ensure consistent brand messaging and positioning across all marketing activities.
  • Track and report on campaign performance, using data-driven insights and recommendations for future improvements.
  • Assist in the development and implementation of strategies to increase customer engagement and loyalty, in partnership with the Loyalty & CRM team.
  • Develop and maintain strong relationships with external partners, such as suppliers, agencies, and media outlets to maximise customer and business opportunities.
  • Support the Marketing & Merchandising teams in coordinating growing product categories and implementing supplier media initiatives.
  • Responsible for Local Area Marketing, Community Partnerships and Baby Bunting Services marketing.

What We Offer

  • A chance to learn from an experienced team and gain exposure to all elements of the marketing mix.
  • Opportunities for growth and development in a dynamic and fast-paced environment.
  • A supportive and collaborative team culture.
  • A comprehensive benefits package, including employee discounts and paid parental leave.
  • Novated lease options available.

About You

  • Bachelor's degree in Business, Marketing, Communications or a related field.
  • Minimum of 3 years of experience in marketing, with a focus on category marketing or retail marketing or advertising agency experience working on a retail client.
  • Proven track record executing successful marketing campaigns.
  • Excellent communication and interpersonal skills.
  • Resilient and adaptable, with the ability to work in a fast-paced environment.
  • Creative thinker with the ability to develop innovative marketing solutions.
  • Experience in the retail or baby goods industry is highly desirable.
  • Proficiency in marketing tools and platforms (e.g., Google Analytics, CRM software, social media) is highly desirable.
  • Passion for customer-centricity and a dedication to delivering exceptional customer experiences.

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