Marketing Coordinator

3 months ago

Dandenong, Australia Baby Bunting Full time

**Work options**: Hybrid
- Growing ASX retailer with genuine career progression opportunities
- Flexible working arrangements / work from home 2 days a week
- Retail Marketing Experience Essential

**ABOUT US**

Family. It means everything to us. From our very first baby steps as a small Balwyn store in 1979, we've grown to become Australia's largest and best-loved baby retailer.

**THE OPPORTUNITY**

As Baby Bunting continues its journey to be truly customer first, an opportunity has arisen for a highly organised and passionate Marketing Coordinator to play a critical role in our dynamic Category Marketing Team. Reporting directly to the Senior Category Marketing Manager you will play a pivotal role in the execution of strategic marketing plans for the Travel & Feeding Customer Missions/ Categories and the Baby Bunting Brand.

You will be part of a collaborative and growing high performing team, driven to achieve positive business outcomes for Baby Bunting and to support Australian families & communities.

To be successful in this role, you will have a breadth of marketing experience, gained in a multi-channel retailer.

Primarily tasked with the seamless implementation of all marketing activities, this role will have a focus on:

- Assists the Marketing and Campaign Teams in the development and execution of ATL & BTL marketing campaigns in conjunction with internal & external partners, ensuring they are delivered on time and within budget.
- Ensure consistent brand messaging and positioning across all marketing activities.
- Track and report on campaign performance, using data-driven insights and recommendations for future improvements.
- Assist in the development and implementation of strategies to increase customer engagement and loyalty, in partnership with the Loyalty & CRM team.
- Develop and maintain strong relationships with external partners, such as suppliers, agencies, and media outlets to maximise customer and business opportunities.
- Support the Marketing & Merchandising teams in coordinating growing product categories and implementing supplier media initiatives.
- Responsible for Local Area Marketing, Community Partnerships and Baby Bunting Services marketing.

**WHAT’S IN IT FOR YOU**
- In this exciting growth opportunity, you’ll have a chance to learn from an experienced team, getting exposure to all elements of the marketing mix.
- We're accelerating our growth across Australia and New Zealand, when we grow, you grow
- We're making the most of flexible working, driving strong collaboration and supporting our teams virtually and flexibly - work 2 days from home.
- We have a new Support Centre and National Distribution Centre based in Dandenong South, featuring modern technology and facilities including a team member hub, free onsite parking, wellness room, Basketball court, BBQ area and outdoor Table Tennis.
- Employee & Family discount
- Paid parental leave
- Novated lease options available

**ABOUT YOU**
- Bachelor's degree in Business, Marketing, Communications or a related field.
- You will have a minimum of 3 years of experience in marketing, with a focus on category marketing or retail marketing or advertising agency experience working on a retail client.
- Proven track record executing successful marketing campaigns.
- Excellent communication and interpersonal skills.
- Resilient and adaptable, with the ability to work in a fast-paced environment.
- Creative thinker with the ability to develop innovative marketing solutions.
- Experience in the retail or baby goods industry is highly desirable.
- Proficiency in marketing tools and platforms (e.g., Google Analytics, CRM software, social media) is highly desirable.
- Passion for customer-centricity and a dedication to delivering exceptional customer experiences.

**Please note;**
- Due to the intimate and personal nature of our work, successful applicants will need to undergo a National Police Criminal History check.

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