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National Program Manager
2 months ago
About the Role
The Asahi Accelerator, a key initiative of Asahi Beverages, aims to elevate the consumer experience and provide exceptional value to our customers, partners, and publicans. By hosting live music, sports, comedy, and other exciting events during the week, the program seeks to bring people back to pubs, creating vibrant and engaging experiences that drive foot traffic.
As the Accelerator Program Manager, part of the On-Premise Trade Marketing Team, you will be responsible for planning and executing events, as well as managing contracts and coordinating key talent partnerships – particularly in the live music and entertainment sectors.
This role presents an exciting opportunity for the right candidate to actively contribute to the growth of the on-premise market by delivering engaging and memorable experiences. Your ability to collaborate with artists, talent partners, and stakeholders will be crucial in elevating brand presence through high-quality events.
Key Responsibilities
- Develop and execute bespoke experience plans for key customer groups and venue types in collaboration with the on-premise Heads of Sales.
- Manage budget expectations and brief agency partners where required to ensure optimal event delivery.
- Work with agency partners to recruit and contract a pipeline of talent, negotiating best rates and leveraging marketing in kind capabilities and economy of scale.
- Oversee the management of events/performances/shows on the day, ensuring talent are where they need to be, have everything they require, and the venues are prepared for the event.
- Navigate complexity to ensure events are delivered in full and on budget.
- Develop clear systems and measures to assess and optimize the program as required.
- Develop and coach a team of two to deliver projects on-time.
About You
- Significant experience in talent acquisition, booking, or management.
- Extensive experience in events, including sales and/or marketing.
- Expert knowledge of the people and process of the Australian entertainment industry.
- Knowledge of digital and social media marketing.
- Strong influencing and negotiating skills.
About Asahi Beverages
Asahi Beverages is a leading multi-beverage organisation with a rich and varied history. Our regional head office is based in Melbourne, with sales, manufacturing, and distribution centres located across Australia and New Zealand. We produce and market some of Australia's most iconic beverage brands, including Schweppes, Pepsi Max, Gatorade, Cool Ridge, Great Northern, Carlton Draught, Vodka Cruiser, Asahi Super Dry, and Allpress coffee. We have a great track record of success, we work at pace, our teams are high-performing, and there's always a lot going on. There are so many opportunities in our company for those ready to take them on
We're proud of who we are, and humble in how we work – we believe in creating a culture of excellence, innovation, and diversity. We offer a range of benefits such as product discounts, flexible work arrangements, health and wellness programs, and learning & development opportunities. We are passionate about our commitment to the communities we serve and are clear on our role in enhancing environmental sustainability and social responsibility.
