Strategic Customer Retention Manager
20 hours ago
Company Overview
IG Group is a global, FTSE-listed company that specializes in online trading and investing. We have a collection of progressive fintech brands and have received numerous awards for our top-class platforms and employee experiences.
We believe in financial freedom and aim to help ambitious people achieve it. Our innovative technology and forward-thinking platforms are used by millions of people worldwide.
Your Role in the Team
This team is responsible for developing and delivering strategies and campaigns to impact active clients, engagement, and retention.
Job Description
As a Strategic Customer Retention Manager, you will be responsible for building comprehensive commercial engagement and retention strategies across short-term, mid-term, and long-term planning processes.
You will lead team members to develop integrated campaigns across content, social media, events, and customer relationship management (CRM).
Additionally, you will design and implement end-to-end customer journey campaigns across multiple channels, focusing on post-first-trade journeys based on behavioral insights.
Key Responsibilities
- Develop and execute comprehensive programs of work to increase customer engagement across key metrics including active clients, time on book, trade volume, and frequency.
- Proactively identify opportunities for engagement growth and innovation across various channels, staying ahead of industry trends and emerging technologies.
- Manage spend within allocated budgets and deliver measurable uplifts in key engagement metrics.
- Maintain close relationships with cross-functional teams to ensure successful campaign delivery.
Required Skills and Qualifications
- Existing experience in lifecycle and retention marketing within SaaS or fintech or services.
- Previous hands-on experience using Salesforce.
- Ability to work collaboratively, building strong relationships across various teams to achieve common goals.
- Strong written and verbal communication skills to effectively convey complex ideas and strategies.
- Thrive in a fast-paced environment with a flexible approach to problem-solving.
Benefits
IG Group offers a competitive salary range of $120,000 - $150,000 per annum, depending on experience, as well as benefits such as health insurance, retirement plan, and flexible working hours.
We also offer ongoing training and development opportunities, allowing you to grow professionally and personally.
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