Director of Guest Experience

2 days ago

Gold Coast, Queensland, Australia beBeeMarketing Full time $140,000 - $165,000
Marketing Director Role

We are seeking a visionary Marketing Director to spearhead our brand and digital strategies, crafting unforgettable guest experiences that start online and last beyond the exit gates.

  • Lead the charge on multi-channel marketing initiatives across all Village Roadshow Theme Parks.

You will:

  • Promote seamless, personalised, and memorable experiences—from research to ride queue.
  • Apply data-driven insights and creative flair to deliver campaigns that hit both hearts and revenue targets.
  • Partner with internal teams and external agencies to produce impactful, innovative, and measurable campaigns.
  • Champion digital transformation, AI-led personalisation, and omnichannel marketing excellence.
  • Mentor and inspire a high-performing team, fostering a culture of curiosity, collaboration, and continuous improvement.

We are looking for someone who:

  • Has a tertiary qualification in Marketing, Business, Communications, or related field.
  • Has proven experience leading high-performing teams in multi-channel marketing environments (tourism, entertainment, or attractions a plus).
  • Has success in brand strategy, digital marketing, eCommerce, and customer acquisition.
  • Has strong leadership, coaching, and people development skills.
  • Is skilled at balancing big-picture strategy with hands-on execution.
  • Has a deep understanding of CRM, customer journey mapping, and data analytics.

About Our Workplace:

  • We value diversity and inclusion, providing an inclusive workplace where everyone feels valued and respected.

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