High-Profile Qualitative Research Director

18 hours ago

Canberra, ACT, Australia beBeeQualitativeResearch Full time $140,000 - $180,000

Award-winning Qualitative Research Director role offers a unique opportunity to lead high-profile projects and shape the future of iconic brands.

Key Responsibilities:
  • Lead qualitative research from proposal to delivery, guiding clients through strategic recommendations.
  • Develop and present insightful strategies to senior clients, driving brand and marketing strategy.
  • Apply advanced qualitative approaches, including ethnography and AI-enabled analysis.
  • Collaborate with creative agencies to evaluate and evolve brand positioning and communication.
  • Mentor and inspire a team of researchers, driving innovation and excellence.
Requirements:
  • Substantial experience in qualitative research, preferably in top-tier consultancies.
  • Proven ability to engage senior stakeholders and influence brand strategy.
  • Expertise across various methodologies, from in-depth interviews to innovation workshops.
  • Strong commercial acumen and consultative mindset, able to cut through complexity.
  • Passion for people, culture, and brands, with curiosity to explore new ways of thinking.
Benefits:
  • Forward-thinking consultancy with a reputation for shaping decisions at the highest level.
  • Opportunities to push the boundaries of qualitative research and drive innovation.
  • Synergistic team culture.

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