Senior Lead Qualitative Researcher
5 days ago
Lead Qualitative Researcher
">We are partnering with a top-tier research consultancy to recruit a senior-level researcher to lead qualitative projects.
">This is a unique opportunity to step into a leadership role where you'll influence decision-making at the highest level and help shape the future of some of Australia's most recognizable brands.
">As a senior researcher, you'll take the lead on major client relationships, guiding projects from initial brief through to strategic delivery.
">Your role goes far beyond running focus groups. You'll uncover the cultural and behavioural drivers that sit behind consumer choices and translate them into sharp, actionable recommendations.
">Key Responsibilities:
">- Leading high-profile qualitative projects end-to-end, from proposal to debrief.
">- Running senior-level client engagements and presenting strategic recommendations with impact.
">- Applying advanced qualitative approaches. Everything from ethnography to co-creation, while integrating innovative tools, including AI-enabled analysis.
">- Shaping brand and marketing strategy, partnering with creative agencies to evaluate and evolve positioning, comms and CVPs.
">- Mentoring and inspiring a talented team of up-and-coming researchers.
">What We're Looking For:
">- Substantial experience in qualitative research, ideally within top-tier research consultancies.
">- A proven ability to engage senior stakeholders and influence brand and marketing strategy.
">- Expertise across a breadth of methodologies. From in-depth interviews and ethnography to innovation workshops.
">Benefits:
">- A forward-thinking consultancy with cultural currency and a reputation for shaping decisions at the highest level.
">- Opportunities to push the boundaries of qualitative research through new approaches and emerging technologies.
">- A supportive, ambitious, and collaborative team culture.
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