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Digital Marketing Specialist

1 month ago

Brisbane, Queensland, Australia FCM Travel Full time

We are seeking an enthusiastic Digital Marketing Executive to join our team at FCM Travel.

Company Overview

FCM Travel is a leading travel company with a global presence. Our mission is to provide exceptional customer experiences through innovative marketing strategies.

About the Role

This role covers the full digital marketing mix, offering the opportunity to work across various marketing disciplines. You will be responsible for developing and executing eDM, paid digital media, search ads, and social media strategies to engage and grow our audience.

Salary and Benefits

The estimated salary for this position is $80,000 - $100,000 per year, depending on experience. We also offer a range of benefits, including employee discounts on travel and accommodation, access to in-house financial and health services, and ongoing training and professional development.

Job Description

Your day-to-day responsibilities will include:

  • Owning the eDM, paid digital media, and social channels and presenting strategies for engagement, optimisation, and growth to build the Cruiseabout brand and meet business KPIs.
  • Contribute your ideas to the overall marketing strategy and campaign calendar for Cruiseabout.
  • Use Salesforce Marketing Cloud to plan, build, send, and report on frequent marketing email campaigns.
  • Build email campaigns using HTML and CSS for brand, content, campaign, tactical, and local EDM projects.
  • Strategically segment audiences from the database for email campaign using Salesforce Marketing Cloud's filtering abilities or SQL Queries.
  • Automated journeys management and creation, including welcome journeys, nurture sequences, customer journey, GA website retargeting, and more.
  • Work with the wider marketing team to execute paid social media requirements for brand and campaigns.
  • Paid digital performance strategy planning for brand and campaigns.
  • Building and maintaining paid search campaigns, both in-house and with agency.
  • Creating and managing automated bid strategies.
  • Analysing and reporting results of paid media activity to provide valuable insights and actionable recommendations.
  • Defining campaign budgets, goals, and ensuring adherence to search optimisation principles.
Required Skills and Qualifications

To succeed in this role, you will need:

  • Experience in using Facebook Business Manager and Ad Manager for paid marketing campaigns.
  • Experience in using Google Search Ads for paid marketing campaigns.
  • Sound understanding of Google Analytics.
  • Experience in eDM strategy and best practice.
  • Strong understanding of Social Media strategy, content creation, and posting across platforms.
  • Experience and success with managing competing deadlines.
  • Excellent verbal and written communication skills.
  • Strong copywriting experience, including ability to spell and use correct grammar.
  • A positive, friendly, and enthusiastic attitude and the ability to develop strong relationships.
Desirable Experience and Attributes

We are looking for candidates who have:

  • Experience using Salesforce Marketing Cloud.
  • Sound knowledge in SEO.
  • Understanding of data security and laws.
  • Sound knowledge in using HTML and CSS language.