Marketing Lead
1 month ago
The Leisure Marketing team is responsible for driving acquisition and strengthening relationships with existing customers. We are seeking a Marketing Lead - Travel & Experiences to join our team and contribute to the development and delivery of the strategic marketing plan across the Leisure portfolio.
Key Responsibilities- Develop marketing communications plans and briefs, which facilitate operational planning, media & creative development, and fulfilment.
- Lead the strategic development of Travel & Experiences marketing programs, including partner marketing plans, tours, cruises, and hotel packages.
- Manage the production of campaign elements, ensuring appropriate sign-off from relevant parties.
- Lead go-to-market channel plans across paid, owned, and earned media, focusing on optimisations based on performance.
- Support the Marketing Manager in executing certain campaign elements.
- Track campaign progress, continually optimise and refine, and report performance across lead indicators on a weekly basis.
- 7+ years of experience in campaign management, including through-the-line mediums.
- Bachelor's degree in Business, Marketing, or a similar qualification.
- Solid project management skills, experience with budgeting, and good knowledge of Microsoft Office packages.
- Effective leader with strong mentoring skills, specialist in consumer marketing with Leisure specialism.
- Experience with end-to-end planning and delivery of retail campaigns, with proven experience with partnership campaigns.
At RACV, we believe in maintaining a diverse and inclusive workplace. We want our people to feel welcome, supported, and appreciated for who they are and what they bring to our business.
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