Marketing Communications Lead

4 days ago

Melbourne, Victoria, Australia AFL - Australian Football League Full time

This is a Communications & Campaigns Lead role with one of the leading companies in AU right now, AFL - Australian Football League, with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the company takes off.

More About the Role at AFL - Australian Football League

**ROLE RESPONSIBILITIES**

  • Support the drive national participation growth through marketing communications and campaigns to acquire, retain, transition and engage grassroots football participants.
  • Lead the development, implementation and reporting of integrated marketing communications campaigns across multiple paid ATL and BTL channels to support the AFL's Game Development growth targets.
  • Collaborate with various internal stakeholders including National Coach, Umpire and Volunteer teams, State Participation Teams, National Product Leads, Media Buying and Digital Marketing Teams as well as external stakeholders such as creative agencies, production companies and commercial partners.

**A DAY IN THE LIFE OF**

The Communications and Campaign Lead plays a crucial role in supporting the drive national participation growth through marketing communications and campaigns to acquire, retain, transition and engage grassroots football participants.

This is a full-time permanent position in a hybrid working environment.

**KEY ACCOUNTABILITIES**

  • Assist in the planning and delivery of the National Marketing Communications Strategy.
  • Lead the development, implementation and reporting of the Communications and Campaign Strategy to support Senior Local Football participation, as well as and the National Coach, Umpire and Volunteer strategy and targets.
  • Collaborate with Brand and Engagement team members in the campaign production process ensuring assets are produced in alignment with brand strategy and guidelines.
  • Implement key campaign messaging across multiple paid channels and collaborate across owned channels.
  • Write marketing copy and creative to support advertising, events, web pages, EDMs and other campaign collateral.
  • Monitor and optimise advertising campaigns, including audience targeting, retargeting and keyword search.
  • Develop and maintain an understanding of target audiences, market and industry trends, competitive landscape and emerging technologies to inform marketing strategies and tactics, including paid advertising.
  • Lead monitoring, analysis and reporting on campaign performance metrics, providing insights and making data-driven recommendations to optimise campaign performance.

**APPLYING FOR THIS ROLE**

Applying here is the first step in the hiring process for this role at AFL - Australian Football League.

We do not discriminate on the basis of gender identity, sexual orientation, cultural identity, disability, age, or any other non-merit factors.

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