Performance Marketing Lead

3 weeks ago

Melbourne, Victoria, Australia Mediabrands Full time

Job Title: Performance Marketing Lead

Job Summary:

As a Performance Marketing Lead at Mediabrands, you will be responsible for managing digital search campaigns across various paid media marketing tactics, including SEM, to ensure successful client outcomes. This role requires a strong understanding of performance marketing principles, excellent client relations skills, and the ability to collaborate with a tight-knit team.

Key Responsibilities:

  • Manage digital search campaigns from start to finish, including placement, testing, tracking, and reporting.
  • Collaborate with the Performance Director to contribute to industry-wide thought leadership and identify opportunities for growth.
  • Develop and implement best practices and processes to maintain a best-in-class paid search product.
  • Monitor and enable high performance by applying best practices, product adoption, and innovative solutions.
  • Manage stakeholder relationships and communicate effectively with internal and external stakeholders.
  • Lead and drive a robust testing framework for clients.
  • Forecast paid search media metrics against current performance and towards client objectives.
  • Identify opportunities for growth and maximize client retention.
  • Manage client expectations and communicate status updates, resourcing changes, and deadlines.

Requirements:

  • Demonstrated experience in Microsoft Suite, data visualization, search/SEM, team management, time management, attention to detail, and process-oriented skills.
  • Strong communication and commercial/business acumen skills, including billing, invoicing, and negotiation.

Benefits:

  • Work with a top-ranked performance agency, Mediabrands.
  • Hybrid working model with opportunities for global transfers and travel.
  • Industry-leading paid parental leave policy.
  • Extra leave days, wellness programs, and agency perks.
  • Salary ranging from $80,000-$85,000 inclusive of Super.

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