Marketing Lead – B2B

4 weeks ago

Melbourne, Victoria, Australia McMillan Shakespeare Limited Full time

A subsidiary of the ASX-listed McMillan Shakespeare Limited, Interleasing helps companies across a range of sectors in Australia and New Zealand maximise the value of their asset (cars, heavy vehicles and machinery) through tailored fleet and commercial asset/finance solutions.

With more than 40 years' experience, our services include fleet finance (cars mostly), vehicle sourcing, and fleet management (all that comes with maintaining a vehicle) or heavy vehicle or machinery.

Interleasing is run by people who care about the work they do and are committed to driving what's possible so that their clients achieve their goals in line with our company values.

Key Responsibilities:
  • Develop and execute a marketing strategy for the Interleasing Business, including target setting and the execution of a marketing program and campaign calendar of activities in line with commercial objectives.
  • Develop, execute and maintain program and campaign plans on time and budget.
  • Oversee program and campaign execution across all channels including, but not limited to social, web, email, paid media and event activation.
  • Apply insights, learning and critical thinking to the development and delivery of various B2B marketing initiatives, including but not limited to content development and go to market planning.
  • Manage, coordinate and create digital assets to support B2B marketing activities, communications and campaigns/programs.
  • Ensure seamless delivery and launch of projects and products as required by looking after all aspects of project delivery, from defining requirements, prioritisation, briefing, stakeholder engagement and planning timelines to completion and ROI reporting.
  • Liaise with internal and external designers and copywriters on the delivery of various projects.
  • Partner with external agencies to develop compelling content, creative and media campaigns across all channels.
  • Partner with internal stakeholders to understand priorities and create objectives to be achieved through the application of B2B marketing strategies (i.e., generate leads and increase brand awareness).
  • Manage, coordinate and oversee the production of developments and enhancements to the Interleasing websites.
  • Liaise with internal and external development teams and squads to ensure timely delivery of website projects and enhancements/optimisations, including where relevant, drive the effective use of digital and website optimisation tools.
  • Effectively engage internal stakeholders throughout the planning and activity process.
  • Manage the administration of the Asset Management B2B marketing budget.
  • Manage compliance and approval sign offs.

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