Marketing Lead

2 months ago

Melbourne, Victoria, Australia RACV Full time
About the Opportunity

The Leisure Marketing team is responsible for driving acquisition and strengthening relationships with existing customers. As a key member of the team, you will be instrumental in ensuring our Leisure Marketing team delivers exceptional service.

Key Responsibilities
  • Develop marketing communications plans and briefs, which facilitate operational planning, media & creative development, and fulfillment.
  • Lead the strategic development of Travel & Experiences marketing programs, including partner marketing plans, tours, cruises, and hotel packages.
  • Manage the production of campaign elements, ensuring appropriate sign-off from relevant parties.
  • Lead go-to-market channel plans across paid, owned, and earned media to ensure activity is in the right place and the right time.
  • Support the Marketing Manager in executing certain campaign elements.
  • Develop collateral to support our Leisure portfolio.
  • Track campaign progress, continually optimise and refine, and report performance across lead indicators on a weekly basis.
  • Demonstrate creative excellence and generate effective outcomes across all communication mediums.
  • Effectively manage allocated budgets and ensure regular and accurate budget tracking.
  • Deliver campaigns on time and on budget, ensuring campaign targets are met.
  • Realise tangible business improvement opportunities from campaign activity.
Requirements
  • 7+ years experience in campaign management, including through-the-line mediums.
  • Bachelor's degree in Business, Marketing, or similar qualification.
  • Solid project management skills.
  • Experience with budgeting.
  • Good knowledge and application of Microsoft Office packages.
  • Travel industry experience an advantage.
  • Effective leader with strong mentoring skills.
  • Specialist in the field of consumer marketing with Leisure specialism.
  • Experience with end-to-end planning and delivery of retail campaigns with proven experience with partnership campaigns.
  • Strong stakeholder engagement and influencing skills.
  • Collaborative & adaptive approach.

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