Customer Journey Strategist

2 days ago

Melbourne, Victoria, Australia beBeeStrategist Full time $160,000 - $185,000
About the Role
Our customer engagement strategy relies on insight, creativity and technical know-how to build personalised, timely and relevant communications across digital channels. As a key member of our team, you will play a vital role in shaping this strategy by designing and optimising automated campaigns that guide customers through their lifecycle journey.

Your Responsibilities
We are looking for someone who can translate marketing and customer segment strategies into actionable programs that deepen engagement, increase retention and deliver measurable outcomes. You will contribute to the mapping of customer journeys, identifying friction points, and using automation to deliver seamless, consistent and relevant digital experiences.

Key Skills and Qualifications
To succeed in this role, you will need tertiary qualifications in Marketing, Communications, Digital Media or a related field. With 2–3 years of experience in loyalty, CRM, automations and/or digital marketing, ideally in a fast-paced or collaborative environment, you will have a proven track record of designing and executing automated customer journeys across email, SMS and digital channels using platforms such as Oracle Eloqua, Braze, Dotdigital, Klayvio, etc). Strong understanding of customer segmentation, personalisation and lifecycle marketing principles is essential, as well as knowledge of data privacy regulations (GDPR, spam compliance, deliverability, etc). Exceptional organisational and communication skills, with the ability to manage multiple priorities and deadlines, are also required. Experience collaborating cross-functionally with stakeholders across marketing, sales, product, customer service and IT/digital teams is highly desirable.

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