Strategist of Customer Experience

9 hours ago

Melbourne, Victoria, Australia beBeeAutomation Full time $90,000 - $130,000

Customer Experience Strategist Job Description:

About the Role

We're seeking a highly skilled Customer Experience Strategist to join our team. As a key member of our Customer Marketing Team, you'll play a pivotal role in shaping and delivering exceptional customer experiences across various digital channels.

In this role, you'll be responsible for designing and executing automated customer journeys that drive engagement, retention, and lifetime value. You'll work closely with internal teams to ensure seamless integration and alignment with marketing, product, sales, service, and digital initiatives.

The successful candidate will have a strong background in loyalty, CRM, automations, and digital marketing, with 2-3 years of experience in designing and executing automated customer journeys across email, SMS, and digital channels using platforms such as Oracle Eloqua, Braze, Dotdigital, and Klayvio.

Key Responsibilities
  • Design and optimize automated campaigns (email, SMS, in-app, etc.) to guide customers through personalized lifecycle touchpoints, including welcome, retention, win-back, and beyond.
  • Translate marketing and customer segment strategies into actionable programs that deepen engagement, increase retention, and deliver measurable outcomes.
  • Contribute to the mapping of customer journeys, identifying friction points, and using automation to deliver seamless, consistent, and relevant digital experiences.
  • Owning creative direction: Ensure loyalty and automation content is clear, compelling, and aligned with brand standards and values.
  • Measuring what matters: Monitor performance metrics like open rates, retention, and customer lifetime value, sharing insights, tracking ROI, and making data-driven recommendations for optimization.

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