Global Marketing Strategist

10 hours ago

Charlotte Bay, Australia beBeeMarketing Full time $145,000 - $175,000
Job Title: Global Marketing Strategist

The successful candidate will play a vital role in leading and executing integrated marketing initiatives across global markets.

This is an exciting opportunity to develop and execute global and regional marketing strategies aligned with business objectives, while maintaining consistent brand messaging across all touchpoints and geographies.

  • Strategic Planning:
    • Develop and execute comprehensive market segmentation and competitor analysis to identify growth opportunities.
    • Collaborate with cross-functional teams (Sales, Product Management, R&D) to drive go-to-market initiatives.
  • Brand Management:
    • Maintain consistent brand messaging and optimize website content and structure for global audiences.
    • Lead development of marketing materials, including brochures, presentations, case studies, videos, and trade show assets.
  • Product Launches & Enablement:
    • Launch new products with compelling messaging, value propositions, and competitive positioning.
    • Develop and maintain sales enablement tools to support global sales teams.
  • Trade Shows & Events:
    • Plan and manage international trade show participation and industry events.
    • Coordinate with regional teams to ensure effective local execution.
  • Performance Metrics & Reporting:
    • Monitor key performance indicators and report on ROI, campaign performance, and lead quality.
    • Adjust tactics based on data insights and market feedback.

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