Product Marketing Specialist

3 weeks ago

Charlotte Bay, Australia CAROLINA PRG Full time

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Direct message the job poster from CAROLINA PRG

Carolina PRG is partnering with a global solutions company to identify a Product Marketing Specialist who will play a key role in supporting brand visibility and driving marketing. This role offers the opportunity to work cross-functionally across global marketing and sales teams, with a focus on managing digital content, coordinating trade shows and marketing events, and supporting strategic brand initiatives. Candidates should bring strong marketing and communication skills, creativity, and the ability to collaborate effectively with technical and commercial teams.

Key Responsibilities

  • Plan and execute targeted marketing campaigns to generate leads across key industries.
  • Increase brand awareness across product lines and target markets.
  • Create and manage content for social media platforms, email campaigns, and promotional materials.
  • Lead planning and logistics for trade shows, recruitment events, and customer-facing marketing activities.
  • Collaborate with global teams to align local marketing activities with broader brand strategies.
  • Maintain and update all North American marketing content to ensure consistency with global brand guidelines.
  • Produce and update brochures, banners, videos, presentations, and other marketing collateral.
  • Help maintain global website content, ensuring relevance and accuracy.
  • Support the sales team by providing necessary marketing tools and creating new content as needed.
  • Assist with CRM reporting and analysis to support sales leadership.
  • Recommend improvements to CRM data quality and usage.
  • Track marketing performance metrics, including trade show ROI and budget reporting.
  • Provide regular reporting to global leadership teams.
  • Work closely with internal teams including Sales, Marketing, HR, and external partners like vendors and event coordinators.
  • Ensure all communications and materials meet high quality and accuracy standards.
  • Adhere to internal compliance, health & safety, and environmental policies.

Travel

  • Occasional domestic and international travel may be required (advance notice provided).

Qualifications & Skills

  • Bachelor's or Master's degree in Marketing, Communications, or related field (or equivalent experience).
  • At least 3 years of experience in a similar marketing role.
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
  • Strong knowledge of social media platforms and content creation.
  • Experience with Adobe Creative Suite (Illustrator, InDesign, Photoshop).
  • Familiarity with Google AdWords, Google Analytics, SEO, content marketing, and inbound strategies.
  • Excellent written and verbal communication skills.
  • Attention to detail, strong editorial skills, and time management.
  • A creative and strategic mindset, with the ability to translate technical information into compelling marketing content.
Seniority level
  • Seniority levelAssociate
Employment type
  • Employment typeFull-time
Job function
  • Job functionFinance, Accounting/Auditing, and Analyst
  • IndustriesManufacturing

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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