Marketing Strategist

2 weeks ago

Charlotte Bay, Australia beBeeMarketing Full time $90,000 - $123,000
Marketing Associate Role

The Fitch Irick Corporation is seeking a skilled Marketing Associate to join its team. This role is responsible for planning, executing, and optimizing marketing strategies that support leasing performance and brand awareness across the affordable housing portfolio.

Key Responsibilities:
  • Develop comprehensive marketing plans for new lease-ups, stabilized assets, and underperforming communities.
  • Align marketing efforts with occupancy goals, leasing velocity targets, and regulatory timelines.
  • Monitor performance and provide monthly reporting on campaign effectiveness and ROI.
  • Manage online presence across platforms including Apartments.com, Zillow, RentCafe, and other Internet Listing Services (ILS).
  • Administer and optimize AI leasing and communication tools such as EliseAI to support lead nurturing, appointment scheduling, and resident engagement.
  • Partner with IT and property management teams to ensure seamless integration of marketing platforms with internal systems.
  • Track digital engagement analytics and implement data-driven strategies to improve conversion rates.
Leasing & Site Support:
  • Serve as the primary marketing advisor to Regional Managers and Property Managers, offering guidance on advertising, outreach, signage, and leasing events.
  • Develop property-specific marketing materials and collateral consistent with brand standards and fair housing regulations.
  • Provide training and onboarding for site teams on marketing best practices and systems usage.
Outreach & Community Engagement:
  • Design and support grassroots marketing campaigns targeting local employers, service agencies, housing authorities, and community-based organizations.
  • Plan community events and marketing initiatives that drive local visibility and resident engagement.
  • Cultivate partnerships to strengthen referral networks and enhance the company's reputation in target markets.
Compliance & Brand Management:
  • Ensure all marketing and advertising content adheres to Fair Housing, HUD, LIHTC, and Rural Development regulations.
  • Uphold brand standards across digital, print, and onsite materials.

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