Brand Strategist

2 weeks ago

Rushcutters Bay, Australia Hastings People Full time

Work with leading alcohol brands,FMCG, festivals and hospitality venues
- Strategist roles for both placemaking and campaigns

**Client Profile**

Our client entered the market as a public relations focused agency but has grown tenfold and is focusing on being a culture practise with creative services, innovation labs and amplification strategies.

Their values are based around positive working culture with flexible working conditions, whatever it takes to keep the team inspired

An exciting opportunity based in the eastern suburbs as a brand strategist, one role is focusing on placemaking and the other on campaigns. Collaborating with the strategy partner to drive world-class strategy and planning across all of the agencies clients and projects.

Working with brand and creative you will be the deep researcher and strategic thinker on a range of projects.

To be successful in this role you will have:

- Conducting extensive primary and secondary research
- Data analysis, simplification, and presentation
- Trends and cultural analysis (you should be interested in culture and be able to provide interesting
perspectives)
- Competitor and category analysis
- Identifying insights, challenges, and opportunities
- Writing compelling brand stories
- Leading ideation and brainstorming sessions
- Briefing and collaborating with the creative community
- Meeting and presenting to clients

**Offer

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