AI Adoption Marketing Specialist

5 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $105,800 - $141,000
Marketing Campaign Specialist

Job Description:

We are seeking a highly skilled marketing campaign specialist to drive awareness and adoption campaigns for our AI product. In this role, you will collaborate closely with demand generation and product marketing teams to plan and execute effective demand generation and adoption strategies.

Responsibilities:

  • Develop targeted audience segmentation to deliver more relevant messaging and improve engagement and conversion.
  • Partner with fellow demand generation experts and product marketers to ensure proper messaging, timing, and execution of one-off and always-on marketing campaigns across email, web personalization, advertising, content syndication, and event follow-up.
  • Understand customer journeys relating to our AI product and other solutions, and identify opportunities to expand our distribution footprint beyond owned channels.
  • Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to leadership.
  • Leverage marketing automation tools and related technology integrations to increase demand.

Required Skills and Qualifications:

4+ years of experience in demand generation across B2B. Extensive experience implementing marketing programs and processes. Exceptional program management and communication skills with a consistent track record of working across sales, marketing, and technology teams.

Benefits:

Atlassian offers a wide range of perks and benefits designed to support you and your family. Our offerings include health and wellbeing resources, paid volunteer days, and more.

Seniority Level: Mid-Senior level. Employment Type: Full-time. Job Function: Engineering and Information Technology. Industry: Software Development.

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