Consumer Business Manager
2 days ago
The Consumer Business Manager at Sports Entertainment Network is responsible for driving revenue growth and enhancing the fan experience through strategic planning and execution of consumer-related activities.
This role focuses on three key areas: membership, ticketing, and merchandise. The successful candidate will develop and implement comprehensive strategies to drive membership growth, optimise ticket sales, and boost merchandise revenue.
Key Responsibilities:Membership Strategy and Management- Develop and implement membership development strategies, including targeted marketing campaigns and promotions.
- Design and execute programs to engage and retain members, providing exclusive content and special offers.
- Analyse membership data to identify trends and opportunities for growth, providing actionable insights and recommendations.
- Oversee exceptional customer service to members, addressing inquiries and resolving issues.
- Plan and execute exclusive events for members to enhance their connection with the team.
- Implement systems to collect and analyse member feedback, continuously improving the membership offering.
- Develop and implement strategies to maximise membership renewals, including personalised communication and special renewal incentives.
- Develop and execute comprehensive ticket sales strategies to maximise revenue and attendance, including dynamic pricing models and early bird offers.
- Implement dynamic pricing models and promotional offers to attract diverse audiences and fill seats.
- Manage all ticket sales channels, ensuring a seamless and user-friendly purchasing experience.
- Coordinate with event and game day staff to ensure smooth ticketing operations, including access control and customer service.
- Develop and market attractive ticket packages and bundles.
- Conduct outreach campaigns to past ticket purchasers, promoting upcoming events.
- Generate and analyse detailed sales reports to monitor performance and adjust strategies.
- Develop and implement merchandise strategies to increase sales, including product selection, pricing, and inventory management.
- Expand merchandise sales channels, including online stores, on-site retail locations, and third-party retailers.
- Collaborate with designers and suppliers to create unique and high-quality merchandise.
- Design and execute marketing campaigns to promote merchandise.
- Implement efficient inventory management systems.
- Build and maintain strong relationships with merchandise vendors.
- Monitor and analyse merchandise sales performance, informing future product development and promotional strategies.
- Proven experience in consumer business management, focusing on membership, ticketing, and merchandise.
- Strong portfolio of successful projects and initiatives in a similar role.
- Background in data analysis and strategic planning.
Sports Entertainment Network is committed to providing equal employment opportunities to all individuals and encourages applications from a diverse range of candidates, including people with culturally and linguistically diverse backgrounds.
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Consumer Business Manager
1 week ago
Melbourne, Victoria, Australia Sports Entertainment Network Full timeAbout the RoleThe Consumer Business Manager at Sports Entertainment Network is responsible for the strategy, planning, and execution of the company's consumer business. This role focuses on three key areas: membership, ticketing, and merchandise. The Consumer Business Manager ensures that all consumer-related activities are strategically aligned with the...
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