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Consumer Business Manager
2 months ago
The Consumer Business Manager at Sports Entertainment Network is responsible for the strategy, planning, and execution of the company's consumer business. This role focuses on three key areas: membership, ticketing, and merchandise.
Key Responsibilities:- Membership Strategy and Management
- Develop and implement strategies to grow the company's membership base, including targeted marketing campaigns, promotions, and member retention initiatives.
- Design and execute programs to engage and retain members, providing exclusive content, special offers, and personalized communication.
- Analyze membership data to identify trends and opportunities for growth, providing actionable insights and recommendations to senior management.
- Oversee exceptional customer service to members, addressing inquiries, resolving issues, and enhancing the overall member experience.
- Plan and execute exclusive events for members to enhance their connection with the team.
- Implement systems to collect and analyze member feedback, continuously improving the membership offering.
- Develop and implement strategies to maximize membership renewals, including personalized communication and special renewal incentives.
- Ticketing Strategy and Management
- Develop and execute comprehensive ticket sales strategies to maximize revenue and attendance, including dynamic pricing models, early bird offers, and group discounts.
- Implement dynamic pricing models and promotional offers to attract diverse audiences and fill seats.
- Manage all ticket sales channels, ensuring a seamless and user-friendly purchasing experience.
- Coordinate with event and game day staff to ensure smooth ticketing operations, including access control and customer service.
- Develop and market attractive ticket packages and bundles.
- Conduct outreach campaigns to past ticket purchasers, promoting upcoming events.
- Generate and analyze detailed sales reports to monitor performance and adjust strategies.
- Merchandise Strategy and Management
- Develop and implement merchandise strategies to increase sales, including product selection, pricing, and inventory management.
- Expand merchandise sales channels, including online stores, on-site retail locations, and third-party retailers.
- Collaborate with designers and suppliers to create unique and high-quality merchandise.
- Design and execute marketing campaigns to promote merchandise.
- Implement efficient inventory management systems.
- Build and maintain strong relationships with merchandise vendors.
- Monitor and analyze merchandise sales performance, informing future product development and promotional strategies.
- Administrative Support
- Assist in developing internal proposals for consumer business initiatives.
- Draft and review contracts with vendors and suppliers.
- Manage invoicing and follow up on payments.
- Maintain accurate records of consumer business activities.
- Assist in tracking and managing budgets for consumer business activities.
- Prepare and present regular reports on consumer business performance.
- Ensure all consumer business activities comply with relevant laws, regulations, and organizational policies.
