Advanced Consumer Data Insights Specialist

1 week ago

North Sydney Council, Australia beBeeDataAnalyst Full time $90,000 - $110,000
Job Role Overview

This position is ideal for individuals who are passionate about leveraging data insights to drive meaningful impact. As a Consumer Insights Analyst, you will play a pivotal role in delivering actionable intelligence that informs strategic marketing and business decisions.

You will work closely with key stakeholders to design and execute research projects, analyse performance metrics, and provide evidence-based recommendations.

  • Key Responsibilities include independently managing continuous data sources such as Nielsen IQ, conducting in-depth analysis of consumer behaviour patterns, maintaining and enhancing dashboards and reports using tools like Power BI and Nielsen Discover.
  • Ensure data integrity through rigorous quality control measures, measure and report on marketing programme effectiveness, manage content on the insights portal, and share findings internally and externally.
About You

To be successful in this role, you will require:

  • A tertiary qualification in Business or a related field.
  • 2+ years' experience in consumer or shopper data analysis and reporting.
  • Proficiency in Excel and PowerPoint, understanding of marketing principles and category management strategies, strong analytical and problem-solving skills.
Why This Opportunity?

You'll be part of a dynamic team that values innovation, collaboration, and making a lasting impact. If you're ready to help shape the future of consumer engagement, we'd love to hear from you.

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