Data Driven Consumer Insights Professional

1 week ago

North Sydney Council, Australia beBeeConsumerInsights Full time $90,000 - $110,000

About the Role:

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  • As a Consumer Insights Analyst, you'll play a pivotal role in delivering evidence-based insights that inform strategic marketing and communication decisions.
  • You will work closely with marketing and industry stakeholders to design and deliver research projects, analyse performance, and provide actionable recommendations.
  • This is a fantastic opportunity for someone with an analytical mindset who enjoys working with complex datasets and translating them into clear, compelling narratives.
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Key Responsibilities:

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  1. Independently manage continuous data sources such as Nielsen IQ, including agency management and reporting.
  2. Conduct in-depth analysis of consumer behaviour, usage, attitudes, and retail data.
  3. Maintain and enhance dashboards and reports using tools like Power BI and Nielsen Discover.
  4. Ensure data integrity through rigorous quality control.
  5. Measure and report on marketing program performance.
  6. Manage content on the consumer insights portal, including creating engaging summaries and assets.
  7. Share insights internally and externally, supporting stakeholder engagement.
  8. Support marketing strategies with insight-driven analysis and category overview reports.
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Requirements:

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  • A tertiary qualification in Business or a related field.
  • 2+ years' experience in consumer or shopper data analysis and reporting.
  • Proficiency in Excel and PowerPoint.
  • Understanding of marketing and category management.
  • Strong attention to detail and time management skills.
  • Experience working with grocery or category tracking tools (e.g., Nielsen, Circana, Quantium, Fresh Logic) is highly regarded.
  • A proactive mindset and a collaborative approach to team culture.
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Why Join Us?

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You will be part of a passionate team that values innovation, collaboration, and making a meaningful impact.

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