
Consumer Data Strategist
2 weeks ago
Job Description
\The successful candidate will play a pivotal role in delivering data-driven insights that inform strategic marketing and communication decisions.\
About the Role:
\- Deliver research projects, analyze performance, and provide actionable recommendations to key stakeholders.
- Translate complex datasets into clear, compelling narratives.
- Collaborate with industry stakeholders to design and deliver strategies.
Key Responsibilities:
\- Manage continuous data sources such as Nielsen IQ, including agency management and reporting.
- Conduct in-depth analysis of consumer behavior, usage, attitudes, and retail data.
- Maintain and enhance dashboards and reports using tools like Power BI.
- Ensure data integrity through rigorous quality control.
- Measure and report on marketing program performance.
- Manage content on the portal, including creating engaging summaries and assets.
- Share insights internally and externally, supporting stakeholder engagement.
- Support marketing strategies with insight-driven analysis and category overview reports.
Requirements:
\- A tertiary qualification in Business or a related field.
- 2+ years' experience in consumer or shopper data analysis and reporting.
- Proficiency in Excel and PowerPoint.
- Understanding of marketing and category management.
- Strong attention to detail and time management skills.
- Experience working with grocery or category tracking tools is highly regarded.
Why This Role Matters
\You'll be part of a passionate team that values innovation, collaboration, and making a meaningful impact. If you're ready to help shape the future of consumer engagement, we'd love to hear from you.
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