Consumer Insights Specialist

7 days ago

Sydney, New South Wales, Australia beBeeAnalytical Part time $100,000 - $120,000
Insights Manager Role

The position of Insights Manager is a pivotal role within our organization. As a key member of the Marketing Technology and Insights team, you will play a critical part in driving data-driven decision making and providing valuable insights to support strategic business initiatives.

This part-time role involves championing the Voice of Customer (VoC) initiative, designing and executing customer and consumer research projects both in-house and through external partners. You will be responsible for collecting, analyzing, and interpreting data from various sources, identifying trends, patterns, opportunities, and presenting findings and insights in a clear and concise manner.

As an Insights Manager, you will demonstrate strong stakeholder relationship skills, fostering effective communication and collaboration across various teams and stakeholders throughout the organization.

Main Responsibilities:

  • Collect, analyze, and interpret data from multiple sources to identify trends, patterns, and opportunities.
  • Develop actionable recommendations based on data insights to optimize marketing strategies and improve customer experiences.
  • Oversee the measurement and tracking of brand performance metrics via brand tracking, campaign evaluation, and commercial outcomes.
  • Manage established VoC initiatives such as NPS programs, exit surveys, and socialize results and next steps internally.
  • Project manage work completed by research partners and conduct in-house market research, including surveys and competitor analysis, to understand consumer preferences and needs.
  • Present to key stakeholders and departments ensuring clear communication of insights and actionable recommendations.

Required Skills and Qualifications:

  • 5+ years of experience in research and insights from client or supplier side.
  • Proven experience in data analysis, market research, or consumer insights.
  • Experience using Survey Monkey, GA4, and Ask Nicely is a plus.
  • Strong analytical and problem-solving skills with the ability to derive insights from complex data sets.
  • Excellent communication skills, both written and verbal, with the ability to present findings to diverse audiences.
  • Detail-oriented with a focus on accuracy and quality of work.
  • Ability to work independently and manage multiple projects simultaneously.

Why This Role?

This role offers the opportunity to drive business growth and success through data-driven insights. If you are a motivated and experienced professional looking to make a significant impact, this may be the ideal role for you.

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