Strategic Audience Intelligence Manager

1 week ago

Sydney, New South Wales, Australia beBeeGrowth Full time $100,000 - $150,000
Senior Audience Growth and Insights Specialist

We are seeking a Senior Audience Growth and Insights Specialist to play a pivotal role in helping our organisation understand its audience, their interests, and how they engage with our content and commercial campaigns.

About the Role

This high-impact position sits at the intersection of marketing, content, product, and data, aiming to drive smarter audience acquisition, deeper engagement, and strategic innovation. The ideal candidate will have 5+ years of experience in audience research, marketing analytics, and/or insights, with strong quantitative research experience, managing end-to-end research and interpreting data into actionable marketing strategies.

  • Analyse emerging market and platform trends in women's media to identify new content and product opportunities.
  • Develop and deliver strategic insights to drive audience acquisition, retention, and engagement across the funnel.
  • Provide leadership on content strategies based on audience behaviour, competitive analysis, and trend signals.
  • Own our audience survey pipeline from design and implementation to analysis and insight delivery.
  • Support data-informed marketing initiatives across the funnel, identifying cross-promotional opportunities.
  • Manage and mentor your team, prioritising workload and balancing long-term business objectives with immediate needs.
  • Oversee and evolve dashboards, reports, and tools for stakeholders to self-serve key audience data.
  • Improve data literacy across the organisation through workshops, training, and regular knowledge-sharing sessions.
About You

You excel at translating complex data into compelling narratives that influence decision-making. You have proven experience leading or managing a team and collaborating across multiple departments. You can adapt a measured approach and drive process improvement initiatives in a fast-paced environment. We're passionate about embracing AI and technology in our creative process, constantly exploring new ways to enhance storytelling and connect with our audience.

We're committed to making the world a better place for women and girls, and we live this philosophy in the content we create and with the work we do. Our core purpose informs every business and content decision we make, and we execute on our purpose in a way that's engaging, entertaining, and adds meaning and value to the lives of Australian women.

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