Audience Intelligence Leader

2 weeks ago

Sydney, New South Wales, Australia beBeeAnalytics Full time $150,000 - $180,000
Role Overview

The Growth Marketing and Analytics Manager will play a key role in helping the organisation understand its audience, their interests, and how they engage with content and commercial campaigns. This position requires a strong understanding of marketing, product, and data to drive smarter audience acquisition, deeper engagement, and strategic innovation.

Key Responsibilities
  • Analyse emerging market trends in women's media to identify new content opportunities.
  • Develop and deliver strategic insights to drive audience acquisition, retention, and engagement across the funnel.
  • Provide leadership on content strategies based on audience behaviour, competitive analysis, and trend signals.
  • Own the audience survey pipeline from design and implementation to analysis and insight delivery.
  • Support data-informed marketing initiatives across the funnel, identifying cross-promotional opportunities.
  • Manage and mentor a team, prioritising workload and balancing long-term business objectives with immediate needs.
  • Oversee and evolve dashboards, reports, and tools for stakeholders to self-serve key audience data.
  • Improve data literacy across the organisation through workshops, training, and regular knowledge-sharing sessions.
Requirements
  • 5+ years of experience in audience research, marketing analytics, and/or insights.
  • Strong quantitative research experience, managing end-to-end research and interpreting data into actionable marketing strategies.
  • Experience with survey and data tools such as Q, Alchemer, SPSS, Excel, SQL, Google Analytics, and social platform insights.
  • Ability to translate complex data into compelling narratives that influence decision-making.
  • Proven experience leading or managing a team and collaborating across multiple departments.
  • Adaptability and ability to drive process improvement initiatives in a fast-paced environment.
  • Passion for digital innovation and growth through audience intelligence.
Benefits

This role offers the opportunity to work in a dynamic environment with a talented team and contribute to driving business growth through data-driven insights.

About the Role

This is an exciting opportunity for a highly motivated and experienced professional to join our team and take on a key leadership role in driving business growth through data-driven insights.

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