Audience Acquisition and Engagement Leader

1 day ago

Sydney, New South Wales, Australia beBeeDataDriven Full time $120,000 - $155,000
Key Job Details

We are seeking a highly skilled and experienced professional to join our team in the role of Growth Marketing and Analytics Manager.

Job Description

The successful candidate will play a pivotal role in helping us understand our audience, their interests, and how they engage with our content and commercial campaigns. This high-impact position sits at the intersection of marketing, content, product, and data, aiming to drive smarter audience acquisition, deeper engagement, and strategic innovation.

You will lead a team focused on actionable intelligence that informs content strategy, marketing campaigns, product decisions, and enhances organisational data literacy. Key responsibilities include:

  • Analysing emerging market and platform trends in women's media to identify new content and product opportunities.
  • Developing and delivering strategic insights to drive audience acquisition, retention, and engagement across the funnel.
  • Providing leadership on content strategies based on audience behaviour, competitive analysis, and trend signals.
  • Owning Mamamia's audience survey pipeline from design and implementation to analysis and insight delivery.
  • Supporting data-informed marketing initiatives across the funnel, identifying cross-promotional opportunities.
  • Managing and mentoring your team, prioritising workload and balancing long-term business objectives with immediate needs.
  • Overseeing and evolving dashboards, reports, and tools for stakeholders to self-serve key audience data.
  • Improving data literacy across the organisation through workshops, training, and regular knowledge-sharing sessions.
Required Skills and Qualifications

The ideal candidate will possess strong quantitative research experience, managing end-to-end research and interpreting data into actionable marketing strategies. You should have:

  • 5+ years in audience research, marketing analytics, and/or insights.
  • Experience with survey and data tools such as Q, Alchemer, SPSS, Excel, SQL, Google Analytics, and social platform insights.
  • Proven experience leading or managing a team and collaborating across multiple departments.
  • Ability to adapt a measured approach and drive process improvement initiatives in a fast-paced environment.
  • Passion for women's media, digital innovation, and growth through audience intelligence.
Benefits

As a member of our team, you will enjoy:

  • Flexible working conditions (hybrid working model).
  • A day off to celebrate your birthday.
  • Additional leave for years of service, plus annual rewards to celebrate your work anniversaries.
  • Paid parental leave.
  • Enjoy paid volunteer leave to support our charity partner.
  • Wellbeing days: We want you to proactively look after your wellbeing so you can use 2 personal days each year to take care of yourself.
  • Access to MOVE by Mamamia - our exclusive platform offering a range of workouts you can do anytime, anywhere, with no equipment needed.

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