Data Driven Audience Strategist

4 days ago

Sydney, New South Wales, Australia beBeeAudience Full time $180,000 - $200,000

Unlocking Audience Insights

The Growth Marketing and Analytics Manager is a high-impact position that sits at the intersection of marketing, content, product, and data. This role aims to drive smarter audience acquisition, deeper engagement, and strategic innovation by leading a team focused on actionable intelligence.

  • Key Responsibilities:
    • Analyse emerging market trends in women's media to identify new content opportunities.
    • Develop and deliver strategic insights to drive audience acquisition, retention, and engagement across the funnel.
    • Provide leadership on content strategies based on audience behaviour, competitive analysis, and trend signals.
    • Manage and mentor your team, prioritising workload and balancing long-term business objectives with immediate needs.
    • Oversee and evolve dashboards, reports, and tools for stakeholders to self-serve key audience data.

Requirements:

  • 5+ years in audience research, marketing analytics, and/or insights.
  • Strong quantitative research experience, managing end-to-end research and interpreting data into actionable marketing strategies.
  • Experience with survey and data tools such as Q, Alchemer, SPSS, Excel, SQL, Google Analytics, and social platform insights.
  • Ability to translate complex data into compelling narratives that influence decision-making.
  • Proven experience leading or managing a team and collaborating across multiple departments.

Benefits:

  • Flexible working conditions (Hybrid working model)
  • A day off to celebrate your birthday
  • Additional leave for years of service, plus annual rewards to celebrate your work anniversaries
  • Paid parental leave
  • Enjoy paid volunteer leave to support RizeUp, our charity partner.

About Us:

We are a purpose-driven company that makes the world a better place for women and girls. We unlock community knowledge in a new way, leveraging AI to enhance storytelling and connect with our audience.

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