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Audience Engagement Manager

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Sydney, New South Wales, Australia beBeeStrategic Full time $160,000 - $180,000
About the Role

The Growth Marketing and Analytics Manager plays a pivotal role in understanding audience engagement with content and commercial campaigns. This high-impact position sits at the intersection of marketing, content, product, and data.

  • Analyse Emerging Market Trends: Identify new content opportunities by analysing emerging market trends in women's media.
  • Develop Strategic Insights: Drive audience acquisition, retention, and engagement through data-driven insights.
  • Lead Content Strategies: Provide leadership on content strategies based on audience behaviour and trend signals.
  • Audience Survey Pipeline: Own the audience survey pipeline from design to analysis.
  • Data-Informed Marketing: Support data-informed marketing initiatives across the funnel.
  • Team Leadership: Manage and mentor teams.
  • Dashboards and Reports: Oversee dashboards and reports for stakeholders.
About You
  • You have 5+ years in audience research, marketing analytics, and/or insights.
  • Strong quantitative research experience with end-to-end research and interpreting data into actionable marketing strategies.
  • Experience with survey and data tools such as Q, Alchemer, SPSS, Excel, SQL, Google Analytics, and social platform insights.
  • Ability to translate complex data into compelling narratives.
  • Proven experience leading or managing teams and collaborating across departments.
  • Adaptability in fast-paced environments.
  • Passion for women's media, digital innovation, and growth through audience intelligence.

Mamamia reaches seven and a half million women each month across written, video, and social platforms. Mamamia has the largest women's podcast network in the world with 55 different shows.