Audience Intelligence and Growth Strategy Lead

1 week ago

Sydney, New South Wales, Australia beBeeGrowth Full time $126,000 - $141,000
Growth Marketing Role Overview

This pivotal position sits at the intersection of marketing, content, product, and data, driving smarter audience acquisition, deeper engagement, and strategic innovation. As a key member of our team, you will play a crucial role in understanding our audience, their interests, and how they engage with our content and commercial campaigns.

The ideal candidate will possess a strong background in audience research, marketing analytics, and/or insights, with experience managing end-to-end research and interpreting data into actionable marketing strategies. You will also be skilled in translating complex data into compelling narratives that influence decision-making.

In this high-impact position, you will lead a team focused on actionable intelligence that informs content strategy, marketing campaigns, product decisions, and enhances organisational data literacy. Your responsibilities will include analysing emerging market and platform trends in women's media to identify new content and product opportunities, developing and delivering strategic insights to drive audience acquisition, retention, and engagement across the funnel, and providing leadership on content strategies based on audience behaviour, competitive analysis, and trend signals.

Your Key Responsibilities
  • Analyse market trends to identify new opportunities for growth.
  • Develop strategic insights to inform marketing campaigns and content strategies.
  • Provide leadership on content strategies based on audience behaviour and market trends.
  • Manage and mentor a team of analysts to deliver actionable intelligence.
  • Oversee the development and implementation of dashboards and reports to support business decisions.
About You
  • You have 5+ years of experience in audience research, marketing analytics, and/or insights.
  • You possess strong quantitative research skills, with experience managing end-to-end research and interpreting data into actionable marketing strategies.
  • You are skilled in translating complex data into compelling narratives that influence decision-making.
  • You have proven experience leading or managing a team and collaborating across multiple departments.
  • You can adapt to a fast-paced environment and drive process improvement initiatives.
We Offer

A collaborative culture where your voice is heard, and your ideas are supported. A dynamic work environment that encourages innovation and creativity. Opportunities for professional growth and development. Competitive compensation and benefits package. Flexible working arrangements to support your work-life balance.

Join Our Team

We are passionate about making a difference in the lives of women and girls through innovative storytelling and engaging content. We believe in the power of diversity, equity, and inclusion, and we strive to create a workplace that reflects these values. If you share our passion for creating a better world for women and girls, and you have the skills and experience to help us achieve our goals, we would love to hear from you.

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