Data-Driven Customer Engagement Manager

2 weeks ago

Sydney, New South Wales, Australia beBeeCustomerEngagement Full time $98,765 - $123,456

About the Position: We are seeking a customer-centric professional to drive JD Sports' engagement strategy across Australia, New Zealand, and APAC. The role will focus on developing personalised communications across email and app, leveraging data insights to drive retention, engagement, and conversion.

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This key leadership position requires the development and execution of a data-led CRM strategy to shape lifecycle journeys, ensure messaging is sharp, relevant, and performance-driven. The ideal candidate will work closely with digital and cross-functional teams to continuously analyse CRM performance and inform decision-making.

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Main Responsibilities:

  • Develop and execute a CRM strategy to drive customer engagement across ANZ and broader APAC markets
  • Plan, deploy, and manage email marketing campaigns to enhance customer experience
  • Manage database health to maintain strong deliverability and IP reputation
  • Drive database growth through strategies that attract, engage, and retain customers
  • Maintain a detailed understanding of the JD Sports customer lifecycle
  • Develop and implement a test-and-learn strategy to optimise communications across all channels and customer lifecycle stages
  • Define, propose, and execute segmented and promotional email and app communication plans to enhance customer interaction
  • Lead the implementation of new CRM tools and processes to enhance performance and efficiency
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Requirements:

  • 2-3 years' experience in a similar role within Retail or like industry
  • Experience of working within an app platform is preferred but not essential
  • Tertiary Qualifications in relevant field of study highly advantageous
  • A strong understanding of the Australian & New Zealand digital market
  • Proven understanding in customer service or consumer experience is preferred
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What's in it for you?

  • Birthday leave
  • Competitive Salary
  • One month paid parental leave
  • Referral bonus scheme
  • Training and development to evolve and shape your career
  • Opportunity to progress across all areas of the business including Retail, Support Office and our Distribution Centre
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About Us: We are a leading sneaker and sports fashion retailer with many limited edition and exclusive designs from adidas Originals and Nike

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