Email Marketing Specialist

11 hours ago

Sydney, New South Wales, Australia The Entourage Full time
About The Entourage
We're a leading business coaching, training and implementation provider for 6, 7 and 8-figure business owners in Australia. Our mission is to empower entrepreneurs by giving them everything they need to build great businesses and live meaningful lives.

Role Overview
This newly created role will be instrumental in supporting our marketing team to deliver various integrated campaigns and marketing activities across owned channels. You will maintain an always-on email calendar and provide high-level support in executing world-class communications, workflows and journeys for our email database, with the goal of improving engagement, monetising the base and supporting wider business goals.

Key Responsibilities
  • Maintain an always-on calendar of emails to engage multiple segments and drive broader business goals.
  • Support the development of new communication workflows for various departments, focusing on achieving a consistent customer journey at every touchpoint.
  • Ensure all communications align with our company's core values and personality, reinforcing our brand identity in the market.
  • Collaborate with internal and external stakeholders to ensure smooth execution and maximum impact.

Requirements
  • 3-4 years of experience in a marketing role, with a focus on email communications and copywriting.
  • Demonstrated knowledge of marketing principles, community management, campaign management, lead nurturing, email marketing and campaign creation.
  • Ability to craft engaging communications, segmented by avatars and needs across various channels.
  • Experience working across various communication channels and audience types.
  • Experience managing a CRM, including building workflows, automations, segmentation and crafting communications to target specific avatars.
  • Strong written, verbal and interpersonal communication skills.

About the Role
This role is perfect for a marketer who has 3-4 years of experience under their belt, and who is now ready to take on more responsibility in their day-to-day work and be upskilled by a team of world-class marketers and deep specialists. We estimate the salary for this role to be around $80,000-$100,000 per annum.

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