Email Marketing Strategist

1 week ago

Sydney, New South Wales, Australia S2M Digital Recruitment Full time
Job Title: Email Marketing Specialist

Our client, a leading lifestyle brand with a global presence, is seeking an experienced Email Marketing Specialist to join their team. As a key member of the marketing team, you will be responsible for developing and executing email marketing strategies to drive customer engagement and loyalty.

Key Responsibilities:
  • Develop and execute email marketing campaigns to boost lead nurturing, conversion rates, and cart size.
  • Design visually appealing email templates and engaging content.
  • Create a content roadmap for ongoing engagement through email and SMS.
  • Implement advanced automations and optimized flow strategies.
  • Segment customer lists for personalized messaging based on behavior and demographics.
  • Monitor and report on campaign performance using key metrics (open rates, CTR, conversion rates).
  • Conduct A/B testing to refine campaigns and enhance user experience.
  • Collaborate with the content and design team for photoshoots and email visuals.
  • Stay current with email marketing trends and best practices.
  • Manage and evolve the loyalty program to maximize customer lifetime value (CLTV).
Requirements:
  • Strong analytical, project management, and communication skills.
  • Proven experience in email and SMS marketing, including automation.
  • Must have expertise in the Klaviyo and Shopify platforms.
  • Background in optimizing email flows for e-commerce, ideally in beauty or apparel or similar.
  • Familiarity with design tools like Figma or Canva for rolling out emails.
  • Certification in Email Marketing or CRM is a plus.
  • Bachelor's degree in Marketing, Business Administration, or a related field.

If you are interested in this role, please send your application to annabelle.gonzalez@s2m.com.au

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