Optimisation Specialist

2 weeks ago

Brisbane, Queensland, Australia beBeeConversion Full time $90,000 - $110,000

About the Role

The primary objective of this position is to spearhead a strategic Conversion Rate Optimisation (CRO) programme for our flagship brands, focusing on enhancing user experiences and driving business growth.

This entails collaborating with cross-functional teams, including Search, Digital Media, and Product Development, to collect and analyse data, identify areas for improvement, and develop actionable insights to inform ongoing enhancements.

Effective stakeholder management is crucial in this role, requiring strong communication skills to facilitate collaboration between marketers, developers, product owners, and designers.

Led by the Head of Search, this newly created position will be supported by the Search Team, who will assist in creating customer-centric experiences based on findings.

About Us

We are a global leader in sports and gaming entertainment, driven by a vision to deliver exciting and trusted experiences for our customers while revolutionising the industry.

We combine cutting-edge technology and innovative entertainment to create engaging experiences across over 25 renowned brands worldwide.

Key Responsibilities:

  • Develop and implement a comprehensive CRO strategy to achieve business goals and objectives.
  • Identify and prioritise optimisation opportunities through data analysis and diagnosis.
  • Collaborate with traffic funnel owners to determine their requirements and communicate effectively to drive shared outcomes.
  • Work closely with Product Owners and Product Managers to integrate new customer experiences into the roadmap.
  • Partner with the UI/UX Team to propose and collaborate on new designs that enhance user engagement.
  • Effectively communicate with business stakeholders to prioritise test opportunities and facilitate shared outcomes.

Requirements:

  • Demonstrated experience in a CRO role or similar.
  • Able to produce sound testing parameters.
  • A knack for translating technical terms into easy-to-understand language.
  • Data-driven with high accuracy in reporting.
  • HTML/CSS/JS literacy.
  • A collaborative and supportive team player.
  • Experience working closely with digital marketing specialists, designers, developers, and product owners.

Benefits:

  • Genuinely flexible work arrangements.
  • 9-day fortnights.
  • Up to 12 weeks Paid Parental leave.
  • Heavily subsidised gym memberships and wellness calendar.
  • Free onsite barista and fully stocked fridge and pantry.
  • Extensive learning and development programs.
  • Company-wide events to recognise and celebrate great work.
  • Access to free and discounted tickets to sporting and racing events.

Culture:

We are a global employer committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We value, celebrate, and respect individual differences, ensuring everyone has a voice and the space to do their best work. Our diverse internal networks support employees in expressing their views and making a positive difference.

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