Digital Experience Optimisation Specialist

1 week ago

Brisbane, Queensland, Australia beBeeOptimisation Full time $95,000 - $135,000
Job Title: Digital Experience Optimisation Specialist

Virgin Australia is seeking an experienced Digital Experience Optimisation Specialist to join our team. As a key member of the digital optimisation team, you will play a critical role in driving business outcomes through data-driven decision making.

Key Responsibilities:

  • Develop and implement optimisation experiences across Virgin Australia assets to achieve business objectives.
  • Manage and be the SME in optimisation tools such as Adobe Target.
  • Support the development of optimisation backlogs that will form the Test and Learn roadmap.
  • Execute on optimisation efforts across different squads to develop test experiences to improve conversion funnels.
  • Design, implement and document customised analytics digital tagging & tracking solutions for digital content.
  • Write custom JavaScript & HTML code to develop tagging implementation and governing 3rd party marketing tags within Tag Management Platforms such as Tealium iQ.
  • Support in driving best practice for coding, implementation and data integration workflows across MarTech platforms.

Requirements:

  • Experience in CRO and digital tagging implementation (essential).
  • Experience building and implementing A/B, Multivariate testing & Personalisation experiences.
  • Working knowledge of web analytics tools to analyse customer journeys.
  • Background in retail/eCommerce environments.
  • Proven abilities in qualitative & quantitative research methods using statistical concepts.
  • Proven skills with Adobe Target or similar optimisation platforms.
  • Experience with Tag Management & similar MarTech platforms, as well as Digital Analytics implementation & tagging solutions.
  • Tealium iQ Knowledge.
  • Understanding of experimentation concepts & principles to create engaging customer experiences.
  • Strong understanding of the current MarTech landscape and associated tools, platforms and practices.
  • Knowledge of Customer Data Platforms and CMS and website management tools.
  • Interest in CX and UX designs and innovation
  • Relevant tertiary qualification in Design Computing, Computer Science, Web Development, Digital Marketing.

What We Offer:

  • Competitive salary and benefits package.
  • Opportunities for career growth and professional development.
  • Collaborative and dynamic work environment.

How to Apply:

If you are a motivated and results-driven individual with a passion for digital experience optimisation, please submit your application, including your resume and a cover letter outlining your relevant experience and qualifications.

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