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CRM Strategist

2 months ago

Sydney, New South Wales, Australia The Guardian Full time
Unlock Your Potential as a CRM Specialist at The Guardian

We're seeking a skilled and motivated CRM Specialist to join our team in this newly created role. As a key member of our close-knit team, you'll play a vital role in driving our reader revenue and engagement strategies forward.

Key Responsibilities:
  • Develop and implement multi-channel campaigns and journeys to engage our readers and convert them into supporters.
  • Work closely with our CRM teams in the UK and US to understand global CRM strategy and best-practices, identifying opportunities to localise and drive growth.
  • Take ownership of ongoing CRM engagement and reader revenue activity, with a focus on building direct relationships and habits, minimising churn, and driving subscription growth.
Requirements:
  • 2+ years experience in a CRM executive role, with a demonstrated understanding of core CRM principles such as segmentation, automation, and journey mapping.
  • Working knowledge of HTML and experience using Braze will be highly regarded.
  • Demonstrated interest in news and current affairs, with a strong understanding of the Guardian brand.
What We Offer:
  • A dynamic and supportive work environment, with opportunities for growth and development.
  • A competitive salary and benefits package, including an employee assistance program and dedicated diversity and inclusion employee groups.
  • The chance to work with a leading global media organisation, renowned for its pioneering independent journalism and award-winning digital products.

We believe that our role in the Australian media is to give a voice to the most marginalised people in society and value and respect all differences in all people. We strongly encourage applications from people with diverse identities and backgrounds.