Digital Marketing Strategist

4 weeks ago

Sydney, New South Wales, Australia Tabcorp Full time

At Tabcorp, we're seeking a Digital Marketing Strategist to drive creative, personalized digital experiences and CRM campaigns using Adobe Experience Manager. This role has a high impact within various customer squads to automate personalized digital marketing strategy and campaigns to shape and support strategy and drive brilliant customer experience.

As a Digital Marketing Strategist, you will automate digital builds, work on varied projects creating workflows and using relationship builder tools to design content & personalization for single and cross-channel projects.

Key Responsibilities:

  • Develop and execute digital marketing strategies to drive customer engagement and retention
  • Collaborate with cross-functional teams to automate personalized digital marketing campaigns
  • Design and implement workflows to streamline digital build processes
  • Utilize relationship builder tools to create personalized content and experiences

Requirements:

  • Expertise in Adobe Experience Manager and related tools
  • Strong understanding of digital marketing principles and strategies
  • Excellent technical skills in SQL, front-end coding, and data analysis
  • Ability to work in a fast-paced environment and prioritize multiple projects

What We Offer:

  • A dynamic and collaborative work environment
  • Opportunities for professional growth and development
  • A comprehensive benefits package, including health insurance, retirement plan, and paid time off
  • Access to cutting-edge technology and tools

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