Customer Experience Strategist

4 weeks ago

Sydney, New South Wales, Australia Driva Full time

Customer Experience Strategist

Driva is seeking a Customer Experience Strategist to join their team. As a key player in shaping customer messaging vision and innovating lifecycle marketing approach, you will design and implement targeted email and SMS campaigns to maximize revenue, retention, and activation.

Key Responsibilities:

  • Develop and optimize customer onboarding flows, email newsletters, and lifecycle automations.
  • Conduct data analysis to inform hypothesis-driven optimization strategies.
  • Plan and execute A/B and multivariate tests to continually improve campaign performance.
  • Maintain high engagement metrics and low unsubscribe and spam rates.
  • Collaborate with cross-functional teams to align CRM initiatives with broader OKR business goals.

Requirements:

  • Proven experience in CRM and lifecycle marketing, with a focus on email and SMS channels.
  • Proficiency in email service platforms (e.g. Mailchimp, Braze, Active Campaign).
  • Strong analytical skills with the ability to derive actionable insights from data.
  • Experience with HTML and responsive email design.
  • Knowledge of email deliverability best practices and key performance metrics.

About Driva:

Driva is a leading company in AU, continuing to grow rapidly. As a Customer Experience Strategist, you will be part of a fast-paced environment and have the opportunity to shape the company's customer messaging vision.

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