Upgrade Marketing Specialist

1 week ago

Sydney, New South Wales, Australia beBeeMarketing Full time $100,000 - $150,000
Marketing Manager Role Overview

This is a challenging and rewarding marketing manager role where you will collaborate closely with global and local teams to increase awareness and acceptance of upgrades among cochlear implant recipients and professionals across the APAC region.

You will be responsible for developing, implementing and championing the upgrade marketing strategy, analysing the recipient journey and upgrade performance to prioritise key upgrade opportunities, recommending strategies and initiatives and developing marketing objectives and campaigns.

The ideal candidate will have extensive experience in product management or marketing, solid analytical skills, excellent communication skills and the ability to influence others through credible actions.

As a senior marketing manager, you will have the opportunity to work on a diverse range of projects, including launching leading innovative technology and creating and implementing campaign strategies to target recipients with legacy and older-generation devices.

  • Develop and implement campaign strategies to target recipients with legacy and older-generation devices
  • Partner with country leads to understand the constraints of upgrades growth and develop, execute and monitor multi-channel marketing and engagement
  • Champion the e-commerce platform for APAC to deliver accessory campaigns
Key Responsibilities:
  1. Develop and implement marketing objectives and campaigns to increase awareness and acceptance of upgrades
  2. Collaborate closely with global and local teams to ensure successful implementation of marketing strategies
  3. Analyse data to determine profitability segments and customer engagement
  4. Develop and execute short-term and mid-term APAC marketing communication strategies targeted at recipients
Required Skills and Qualifications

Minimum requirements include:

  • Graduate qualifications in marketing, business or related degree
  • Extensive experience in product management or marketing
  • Solid analytical skills with ability to derive strategic decisions based on data and facts
  • Excellent communication skills (written and verbal)
  • Ability to influence others (internal and external stakeholders) through credible actions

Ideal candidates will have additional experience in product management or marketing in pharmaceuticals/life sciences/medical device industry and language skills in Mandarin or Japanese.

Benefits

This is a unique opportunity that offers a rare breadth of experiences including working across a diverse, challenging and rewarding set of markets to make a real difference to the lives of the hearing impaired, in the world's fastest growing region.

The role also provides exposure to multi-channel marketing including professional, print and digital/social, and the chance to launch leading innovative technology.

Development Value

Working on this role will give you the chance to build your career with a global leader in implantable hearing solutions and to continuously learn and grow within a dynamic and supportive environment.

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