APAC Upgrade Marketing Lead

2 days ago

Sydney, New South Wales, Australia beBeeProduct Full time $120,000 - $150,000

Role Description

The Product Marketing Manager will play a key role in increasing the awareness and acceptance of upgrades among Cochlear implant recipients and professionals across the APAC region.

This individual will collaborate closely with Global and Local teams across the APAC region to help achieve Cochlear's mission of helping people hear and be heard.

  • Develop, implement, and champion the upgrade marketing strategy to drive growth in the APAC market.
  • Analyse the recipient journey and upgrade performance to prioritise key upgrade opportunities, recommend strategies and initiatives, and develop marketing objectives and campaigns.
  • Partner with country leads to understand the constraints of upgrades growth and develop, execute, and monitor multi-channel marketing and engagement.
  • Develop and execute short-term and mid-term APAC marketing communication strategies targeted at recipients.
  • Champion the e-commerce platform for APAC to deliver accessory campaigns.
  • Analyse data to determine/identify profitability segments and customer engagement.

Requirements

To be successful in this role, you'll need:

  • Graduate qualifications in marketing, business or related degree.
  • Extensive experience in product management or marketing.
  • Solid analytical skills with ability to derive strategic decisions based on data and facts.
  • Excellent communication skills (written and verbal).
  • Ability to influence others (internal and external stakeholders) through credible actions.
  • Achievement-oriented with good attention to detail.
  • Ability to concurrently manage multiple projects.
  • Enthusiasm and initiative – willingness and ambition to go above and beyond what's required.
  • Cultural sensitivity and flexibility to travel nationally and internationally.

Development Opportunities

This role offers a unique breadth of experiences including:

  • Working across diverse markets to make a real difference to the lives of the hearing impaired.
  • Opportunity to be involved in launching leading innovative technology.
  • Experiences covering B2B, B2C and B2B2C marketing initiatives across the entire customer journey and product lifecycle.
  • Exposure to multi-channel marketing including professional, print and digital/social.

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